What Dayra Market changed

• Prices increased for several items, including the MacBook Pro 2022 (from 44,500 to 46,000 EGP) and Samsung Galaxy S25 Ultra (from 57,895 to 59,140 EGP).
• The starting price for the Apple Watch Series 9 was lowered from 12,495 to 10,000 EGP.
• New inventory was added, including the iPad Air 2024 (M2 chip) and HP EliteBook 630 G10.
• Several older laptop models, such as the Dell Precision 3530 and HP EliteBook 830 G9, were removed from the featured list.
• A new customer feedback widget ("How would you rate your experience?") was added to the bottom of the page.

The competitor is actively adjusting prices on high-demand Apple products and refreshing their stock of professional-grade laptops. This indicates they are responding to supply changes or market demand for specific models like the MacBook Pro and Samsung S25.

• Price Increases: MacBook Pro (2019) rose from 26,000 to 27,000 EGP; MacBook Pro (2018) rose from 29,000 to 31,000 EGP; PlayStation 5 Slim (Digital) rose from 31,999 to 33,334 EGP.
• Price Decreases: iPhone 15 Pro Max starting price dropped from 56,667 to 55,000 EGP; iPhone 15 Plus dropped from 48,889 to 45,556 EGP.
• Inventory Refresh: Replaced the Dell Latitude 5320 with a Lenovo ThinkPad L15 (13,230 EGP) as the featured laptop.
• Model Updates: Added a Dell Latitude 5410 and updated specs for the HP ZBook Firefly 14 G8.

The competitor is adjusting prices on high-demand Apple products and refreshing their stock of refurbished Windows laptops, which directly impacts their price competitiveness in the secondary market.

• PlayStation 5 Standard (Digital) price increased from 28,999 to 31,999 EGP.
• PlayStation 5 Slim price increased from 33,333 to 35,556 EGP.
• Added a new "Dayra Box" refurbished iPhone 15 option for 46,112 EGP.
• Lowered the starting price for the 2022 MacBook Pro from 48,900 to 44,000 EGP.
• Updated the laptop section with new Dell Latitude and HP EliteBook models while removing older Lenovo listings.

The competitor has raised prices across their gaming category and updated their inventory with newer MacBook and iPhone models. This suggests a shift in their supply costs or a strategy to capture higher margins on high-demand electronics.