What DAV changed

• Added a new headline about how the DAV entrepreneurship program builds community.
• Added a news update regarding the VA speeding up prosthetic limb delivery.
• Moved the story about recreation therapy for injured veterans further down the list.
• Removed older news stories titled "Thousands helped, more welcome" and "The modern covenant."
• Updated the publication dates for the featured news section to late October 2026.

The organization is shifting its homepage focus toward veteran business ownership and recent VA service improvements. This shows they are prioritizing economic empowerment and timely medical support in their current messaging.

• Removed the "National Estate Planning Awareness Week" banner and the free Personal Estate Planning Kit offer.
• Added a new call-to-action for the DAV 5K, encouraging users to "Walk. Roll. Run. Ride."
• Updated the "Latest News & Media" section with three new articles focused on recreation therapy, the "modern covenant," and program reach.
• Updated news timestamps from mid-October to late October 2026.
• Replaced the bottom-of-page estate planning signup with a "Register Today" button for the 5K event.

The organization has shifted its primary call-to-action from long-term legacy giving (estate planning) to immediate event participation and community engagement through the DAV 5K.

• Added a new promotional section for "National Estate Planning Awareness Week."
• Launched a call-to-action for a "FREE Personal Estate Planning Kit" with links to a dedicated landing page.
• Updated the "Give Monthly" donation link to a new internal tracking URL.
• Inserted a secondary promotional banner for the estate kit at the bottom of the homepage.

DAV is using a seasonal event, National Estate Planning Awareness Week, to capture high-value donor leads through a free resource. This helps them build a pipeline for long-term "planned giving" (wills and estates) which are typically the largest donations a non-profit receives.