What Dataiku changed

• Added Gartner Peer Insights data showing a 4.7/5 rating and 93% recommendation rate.
• Updated the main brand video on the homepage to a new version.
• Increased the length of the "AI Success" video from 1:50 to 2:40.
• Added a detailed cookie consent and privacy management interface.
• Simplified the text describing their Gartner Magic Quadrant leadership.

The company is shifting from highlighting analyst opinions to showcasing direct customer feedback and high recommendation rates. This builds stronger social proof by showing that 93% of real users recommend the platform.

• Removed the Gartner Peer Insights review widget showing a 4.7/5 rating and 93% recommendation rate.
• Removed the cookie consent management interface and detailed privacy preference text.
• Removed several tracking parameters and form fields from the email signup section (e.g., GCLID, GA4 ID, utm_campaign).

The removal of specific social proof, like the 4.7-star rating and 93% recommendation rate, might indicate a shift in how the company wants to present its market standing or a change in their relationship with third-party review platforms.

• Increased Gartner Peer Insights ratings from 872 to 893.
• Updated the "See all customer stories" link to point to a specific "dataiku-in-action" subpage.
• Changed the "Recommend" percentage from 94% down to 93%.
• Updated the "As of" date for analyst data from September 29 to October 5.

The company is keeping its social proof current by adding new user reviews and directing visitors to a more specific page for customer success stories.