What Cybertill changed

• Replaced the main product feature showcase (ListAid AI, Stock Control, Reporting) with a "Why Cybertill" brand story.
• Added a new "Latest News" section featuring their founding partnership with Charitable Reuse Aotearoa in New Zealand.
• Removed specific performance metrics including the count of 84 million secure transactions and 13,600 supported devices.
• Updated the copyright year to 2026 and added specific UK Company Registration details.
• Added a dedicated section for "wrap-around services" including IT advice, training, and API integration.

The company has shifted its primary landing page from a product-heavy feature list to a "Why Cybertill" service-focused narrative. This suggests they are moving away from competing solely on software features like AI pricing and are instead positioning themselves as a long-term strategic partner for digital transformation.

• The homepage now redirects to or displays "Why Cybertill" content instead of the previous product overview.

• Removed the AI-powered "ListAid" feature section and detailed product range descriptions from the main page.

• Added a detailed company history section highlighting their 2001 founding and cloud EPoS origins.

• Added a "Latest News" section featuring their new partnership with Charitable Reuse Aotearoa in New Zealand.

• Removed specific performance metrics like "84M secure transactions" and "13,600 supported devices" from the top of the page.

• Added a dedicated "Service-focused business" section detailing IT advice, training, and API integration services.

• Replaced the general homepage content with a specific focus on the RetailStore platform.

• Added new sections highlighting "Omnichannel order management" and "Product Inventory Management."

• Introduced a "365-day support" guarantee for retail customers.

• Updated the primary call-to-action to focus on booking a demo for the RetailStore software.

• Removed specific statistics about charity Gift Aid and "Round Up" totals from the main hero area.

• Added a new partner and customer logo section featuring over 200,000 users.

• The homepage headline changed from a general retail software description to "Cloud EPoS for Charity Retail."

• New sections were added specifically for CharityStore, highlighting features like Gift Aid and donor management.

• A new FAQ section was added that focuses on charity-specific questions, such as how to increase sales through Gift Aid.

• The "RetailStore" section for general businesses was removed from the main body of the page.

• A "Round Up" feature was highlighted, noting that charity customers have raised £5.5M since 2021.

The company has replaced its product-heavy landing page with a brand-story and service-led approach. They are moving away from lead-generation forms and feature lists toward highlighting their history, global scale, and professional services.

The website has shifted from a general overview of charity and retail services to a dedicated landing page for the RetailStore platform. This suggests a stronger push to compete for mid-market and large-scale retailers who need omnichannel tools like click-and-collect and automated stock replenishment.

The company has shifted its primary messaging from general retail to specifically targeting the charity and non-profit sector. This suggests a strategic focus on capturing more of the hospice and charity shop market.

• The homepage headline changed from a general retail software message to "Cloud EPoS for Charity Retail."
• New sections were added specifically for CharityStore, highlighting features like Gift Aid, donor sign-up, and charity CRM.
• A new FAQ section was added that focuses almost entirely on charity-specific questions.
• The "RetailStore" section for general businesses was replaced with a detailed guide on how charity shops can increase sales.
• Added a specific "How can we help?" dropdown in the contact form with options for demos and quotes.

The company has shifted its primary messaging from general retail to specifically targeting the charity and non-profit sector. This suggests a strategic focus on capturing more of the charity EPoS and Gift Aid market.