What Customerly changed

• AI Conversation rates changed from €0.50/€0.45 to $0.50/$0.45.
• Extra interaction fees changed from €0.99 to $0.99 per 1,000 interactions.

The company is moving from European pricing to US Dollars. This suggests they are targeting more customers in the United States or global markets where the Dollar is the standard.

• Added a new link for "Zendesk AI" to the "Alternative To" section in the website footer.

Customerly is specifically targeting users looking for AI-powered support tools. By adding a dedicated comparison for Zendesk AI, they are trying to capture traffic from people specifically unhappy with Zendesk's new AI features or pricing.

• Added a new "Compare" section to the footer.
• Launched specific comparison pages: Customerly vs Zendesk, Customerly vs Intercom, and Freshdesk vs Zendesk.
• Added "AI Customer Support Agent" as a featured product in the footer.
• Removed the "We run on Customerly" badge from the bottom of the page.

Customerly is now directly targeting users of larger competitors like Zendesk and Intercom. They are also positioning themselves as a primary source for comparing other tools in the market to capture search traffic from undecided buyers.