What Culture Amp changed

• The main headline changed from "Culture Intelligence built on how humans actually work" to "Make culture your competitive advantage."
• The sub-headline was updated to emphasize "performance, retention, and growth" instead of "amplifying judgment."
• A minor text truncation occurred in the footer support link.

The product is shifting its value proposition from "how humans work" to a more aggressive, business-focused "competitive advantage" angle. This suggests they are targeting executives who care about growth and retention rather than just HR practitioners focused on psychology.

• The main headline changed from "Better decisions for the people who lead people" to "Culture Intelligence built on how humans actually work."
• The primary sub-headline was updated to emphasize that AI "amplifies your judgment, never replaces it."
• The description of their 15-year history now explicitly pairs "People Science" with "AI."
• Minor technical cleanup was performed on the support guide link in the footer.

Culture Amp is shifting its core value proposition from providing "clarity" to providing "Culture Intelligence." They are positioning their AI as a tool that enhances human decision-making rather than replacing it, likely to address user fears about AI automation in HR.

• The main headline changed from "Culture Intelligence built on how humans actually work" to "Better decisions for the people who lead people."
• The sub-headline was updated to emphasize giving leaders "clarity to act with confidence" instead of focusing on AI amplifying judgment.
• A small technical fix was made to the support guide link in the footer.

Culture Amp is moving away from describing how their technology works to focusing on the outcome for the user. They are positioning their tool as a way for leaders to get clarity and make better choices every day.