What Culligan changed

• Added a new link "See how water testing works" directly below the main "Schedule your free water consultation" button.
• Updated the video file reference in the "Better water for everyone" section.
• Removed a large block of cookie consent and privacy preference center text from the footer area.

Culligan is trying to educate customers earlier in the sales process. By adding a link to explain how water testing works right next to the main call-to-action, they are likely trying to reduce friction for people who are hesitant to book a consultation.

• Added a "Use my current location" button to the dealer locator tool.
• Added a comprehensive "Privacy Preference Center" and cookie consent manager to the footer.
• Updated the video file reference in the "Better water for everyone" section.
• Added a new email sign-up pop-up for special offers and water safety tips.

Culligan is making it easier for potential customers to find local dealers by removing the need to type in a zip code. This reduces friction in the lead generation process for their service-based business model.

• Removed the "Use my current location" button from the dealer locator tool.
• Removed the "Privacy Preference Center" and the detailed cookie consent banner from the page footer.
• Removed the explicit "Manage Cookies" link and associated tracking preference descriptions.

The removal of the geolocation button and the privacy consent banner suggests a shift in how the site handles user data and location tracking. This may impact how easily users can find local dealers.