What Crisp changed

• Changed the heading "One platform to delight your teams and customers" from a level 3 to a level 2 heading.
• Changed the heading "As your business grows, you're facing more complex queries" from a level 3 to a level 2 heading.

Crisp is adjusting its website structure to make key value propositions more prominent. By upgrading these sections from subheadings to main headings, they are likely trying to improve SEO and make the page easier for visitors to scan.

• Updated the main "Build AI Agents" link to remove the "www" prefix.
• Updated the Support CRM "Learn more" link to remove the "www" prefix.
• Updated the Artificial Intelligence "Learn more" link to remove the "www" prefix.
• Updated the Analytics "Learn more" link to remove the "www" prefix.
• Removed a small duplicate text fragment from the bottom of the page.

The product is cleaning up its technical setup. Moving to a root domain (crisp.chat) instead of a subdomain (www.crisp.chat) makes URLs shorter and easier to share.

• Added a new "Build AI Agents" call to action at the top of the page.
• Removed the separate branding for "Hugo" (their previous AI agent name) to focus on the main product.
• Simplified the homepage by removing long lists of features and footer links.
• Shifted the main message from "AI Customer Support Platform" to "Augment your customer experience."
• Highlighted a new 4-step process for training and deploying AI workflows.

The product is moving from simple chatbots to more complex "AI Agents" that can be trained on your own data. This makes it easier for small teams to automate support without needing to write code.