What Courted changed

• Replaced testimonial from Casey Clickner (Shorewest Realtors) with Carl Schmitt (William Raveis).
• Updated the featured job title from "VP - Growth & Development" to "VP - Business Development."
• Reordered the testimonial text blocks on the page.

Courted swapped their featured customer testimonial to highlight a leader from William Raveis, a top-tier real estate brokerage. This suggests they are prioritizing social proof from larger, high-prestige firms to attract similar enterprise clients.

• Added a new focus on Mortgage, Title, and Real Estate Services to turn market data into referrals.
• Replaced specific recruiting feature descriptions (like the AI message composer) with a broad "One data foundation" pitch.
• Added specific data sync frequencies for MLS (hourly), Agent production (daily), and Settlement data (weekly).
• Introduced new performance metrics: 19,000+ agents recruited, 20x average ROI, and 10+ hours saved per week.
• Updated the "Courted Awards" section with 2025 SaaS & Productivity and T3 Sixty leadership recognitions.
• Shifted the homepage narrative from "Recruit and Retain" to "Connect data, relationships, and workflows."

Courted is moving beyond just being a brokerage recruiting tool. They are positioning themselves as a "data foundation" for the entire real estate ecosystem, including mortgage and title companies. This suggests they are trying to own the data layer for all real estate service providers.

• Added a "Day 0 to Day 30" implementation roadmap showing exactly what users achieve in their first month.

• Added five detailed customer testimonials from brokers, owners, and recruiters.

• Added a "Company Dollar" calculator to show potential financial gains.

• Updated the headline to focus on "Data that moves as fast as the market."

• Introduced a new section highlighting "Predictive Analytics" for identifying agent trends.

• Added a detailed "Our Mission" and "Our Story" section focusing on data-driven brokerage growth.

• Introduced a massive "Meet the Team" section featuring over 30 employees across Leadership, Sales, Customer Success, Engineering, and Product.

• Highlighted the founders' backgrounds at McKinsey & Company and Compass to establish industry credibility.

• Added a full site navigation menu including links to Solutions, Resources, and Company pages.

• Included a "Schedule some time for us to chat" call-to-action for lead generation.

• Removed three detailed testimonials from real estate leaders (Greg Somers, Jeremy Lambert, and Carl Schmitt).

• Deleted specific mentions of how the tool helps with recruiting, retention, and research productivity.

• Removed references to the platform being "light years ahead" of competitors.

• The "Hear it from our clients" heading remains, but the content beneath it is gone.

The site now uses specific customer success stories and a clear timeline to prove the software works quickly. This makes it easier for real estate leaders to trust the tool and see how it fits into their daily schedule.

The company is moving from a product-focused landing page to a full corporate presence. By showcasing a large team with deep expertise from McKinsey, Compass, and Zillow, they are positioning themselves as a high-authority, enterprise-ready partner rather than a small startup.

The removal of detailed social proof from high-level executives at major brokerages is unusual. It may indicate a website redesign in progress or a shift in which client relationships they want to highlight publicly.