What Contentstack changed

• The "Agent OS" section was moved up in the product grid, appearing before "Powerful customer analytics."
• A video link was added to the top of the homepage.
• Small text changes were made to the AI chat greeting.
• "Cookies Settings" was renamed to "Cookie settings" in the footer.

The company moved its AI agent product higher in the feature list. This shows they are putting more focus on AI tools that do work, rather than just storing content.

• Launched a new product called Contentstack Canoe that tracks brand mentions in AI engines like ChatGPT, Claude, and Perplexity.
• Updated the homepage headline to focus on two audiences: "Humans and agents."
• Added a new section explaining that content must now be structured for AI agents to read and "mention" the brand.
• Added Contentstack Canoe to the main product navigation menu.
• Updated the Mattel case study to highlight Shopify e-commerce integration.
• Changed the description of "Front-end hosting" to emphasize that updates deploy without needing DevOps.

Contentstack is shifting its focus toward "Agentic AI." They now offer a tool to track how AI models like ChatGPT and Claude talk about a brand. This suggests they are positioning their CMS as the source of truth for both human readers and AI search engines.

• Added a new "Contentstack for Developers" link to the footer under the Resources section.
• Shortened the footer branding text from "Full AXP by Contentstack" to "Contentstack AXP."
• Removed the "Hi, are you looking for" greeting text from the top of the page.
• Removed the "Press releases" link from the company section in the footer.

The company is making it easier for technical users to find tools and documentation. This suggests a stronger focus on winning over the developers who build on their platform.