What Confetti.Com changed

• Replaced the 2026 year confetti product with a new 2027 version
• Removed the Mexican Paper Confetti product section and bag listing
• Changed the customer reviews title to "Let customers speak for us"

The competitor is updating their inventory for future events early. They are also cleaning up their product categories by removing older or slower-moving items.

• Added a link to Judge.me in the shopping cart area.
• Changed the review section headline from "Let customers speak for us" to "See what customers are talking about!"

The site is moving from static testimonials to a verified third-party review system. This helps build more trust with shoppers and makes the feedback look more official.

• Added a new navigation menu with links for "In Season - Halloween," "Custom-Fetti," "Fan-Fetti," and "Balloon Thins."
• Added a "Savings" and "How To's" section to the main navigation bar.
• Duplicated contact information and shipping policy text in the footer area.
• The shopping cart summary now appears at the bottom of the page as well as the top.

The site is prioritizing seasonal shopping by adding direct links to Halloween products and specific product categories in the main menu. This helps customers find holiday items faster.