Oct 14, 2026
Comscore replaces NAB Show with TV NOW event
What changed
- Replaced the "NAB Show New York 2026" event listing with "TV NOW 2026."
- Updated the event description to focus on research-driven insights for the conference formerly known as ARF OTT/CIMM West.
- Changed the event date and location from October 20 in New York to October 28 in Culver City, California.
Why it matters
Comscore is shifting its event focus from a general media trade show to a specialized research-driven conference. This suggests they are prioritizing deep-dive insights for the streaming and OTT market over broad industry networking.