What Commerzbank changed

• Replaced family budget and retirement guides (Rürup/Riester) with business account switching guides.
• Added a new article about the "AI Bubble" to the newsletter section.
• Added new content regarding construction interest rates and financing.
• Removed seasonal investment advice ("Sell in May").
• Updated the publication dates for inflation and market guides.

The bank is moving away from general family saving tips and retirement advice to target business owners and corporate clients. They are also using trending topics like AI to drive newsletter sign-ups.

• Replaced the PremiumKonto hero section with the new Altersvorsorgedepot 2027 retirement product
• Added a signup section for early updates on the new retirement deposit account
• Removed the 75 Euro bonus offer for opening a PremiumKonto
• Raised the minimum mortgage interest rate from 4.20% to 4.54%

Commerzbank is shifting its main focus from premium bank accounts to a new government-backed retirement product. They are also raising their mortgage interest rates.

• Added a 75 Euro bonus offer for opening a PremiumKonto between July and September 2026.
• Added a 10% cashback promotion for Visa Premium credit card payments.
• Increased the effective interest rate for construction financing from 4.09% to 4.20%.
• Replaced the Amundi ETF promotion at the top of the page with the PremiumKonto offer.
• Updated the "Latest Guides" section to focus on inflation protection and the 2027 pension reform.
• Removed the article about Gen Z saving habits and replaced it with a guide on inflation.

The bank is shifting its focus from investment products to premium account acquisitions. They are using cash incentives and cashback to attract high-value customers while simultaneously raising interest rates on mortgages.