What commercetools changed

• Annualized GMV processed increased from +$43B to +$101B.
• Annualized orders processed increased from +276M to +646M.
• SKUs managed increased from +55M to +129M.
• Added a new lead generation form for the 60-day free trial.
• Added a second "Contact us" button in the footer section.

The company is reporting significantly higher transaction volumes and scale. This suggests rapid growth or a new way of calculating their platform's total impact to attract larger enterprise clients.

• Added a new 60-day free trial offer including full access to core APIs and the Merchant Center.
• Added a "Search & Product Discovery" capability to the product list.
• Updated performance metrics: Annualized GMV increased from +$81B to +$92B, and orders increased from +517M to +588M.
• Changed the primary "Start Building" call-to-action to a "Get started" link that leads to a contact form.
• Added a new "Discovery form" for trial sign-ups that asks for cloud vendor preferences.

The company is shifting from a high-friction sales process to a "product-led" approach. By offering a long 60-day trial with sample data, they are making it much easier for developers and business leaders to test their platform without talking to a salesperson first.

• Annualized GMV processed increased from +$37B to +$80B.
• Annualized orders processed increased from +235M to +510M.
• SKUs managed increased from +47M to +102M.
• The developer section title changed from "AI Coding for Builders" to "Build with AI."

The company is reporting much higher performance numbers. This makes them look more successful to big companies. They also changed how they talk about their AI tools for developers.