What comdirect changed

• Added a new headline offer for a Girokonto with 5% cashback.
• Introduced a "Junior Giro" promotion featuring a 25 Euro bonus and 3% interest on savings.
• Extended a promotion for the comdirect Depot offering up to 150 Euro in rewards and 3 years of discounted trading.
• Added a new "All World ETF" product highlight covering 90% of the global market.
• Updated the homepage with a live market overview and detailed interest rate tables for loans and mortgages.
• Added direct "Learn more" links to all financial magazine articles.

The competitor is aggressively targeting new customers by combining high-value cashback with deposit bonuses and interest rate promotions for minors. This suggests a push to increase market share in everyday banking and long-term family accounts.

• Extended the deadline for the "comdirect Depot" 150 Euro bonus promotion until November 1st.
• Added a new featured magazine article about investing in automotive stocks ("Autoaktien: Krise als Chance?").
• Updated mortgage lending rates: 5-year fixed rates increased from 4.03% to 4.05%, and 15-year rates increased from 4.22% to 4.30%.
• Replaced a general investment ad with a specific "Junior Giro" offer featuring 3% interest and a 25 Euro bonus.
• Changed several deep links for magazine articles and newsletter signups to point to the main homepage.

The competitor is extending a high-value acquisition offer for new brokerage accounts. They are also shifting their content focus toward automotive stocks and junior accounts, likely targeting specific investor segments during market volatility.

• Added a new featured section for "Mischfonds" (mixed funds) focusing on lower risk and improved returns.
• Added a new market guide for Scandinavian stocks highlighting technology and sustainability trends.
• Removed content regarding "MANGOS" (AI companies) and "Dividendenaristokraten" (dividend aristocrats).
• Added a prominent newsletter signup button directly in the magazine section.
• Updated the homepage with real-time market data for DAX and Bitcoin.
• Displayed specific interest rates for loans and mortgages, including a 6.30% rate for securities loans.

The company is shifting its educational focus away from tech giants and dividend stocks toward mixed-asset funds and regional markets. This suggests they are targeting investors looking for lower risk and geographical diversification in the current market.