What Colossyan changed

• Added Chili Piper as a service provider for scheduling and live chat interactions.
• Updated the cookie policy to include new tracking scripts for Chili Piper and Hotjar.
• Removed Zendesk support blips from the "Necessary" cookie category.
• Increased the number of marketing and preference tracking cookies.

Colossyan has integrated Chili Piper, a tool used to qualify and book meetings with sales prospects instantly. This suggests they are focusing on speeding up their sales cycle and improving how they handle inbound leads.

• Added a new "colossyan_signup_attr" cookie to track how users sign up.
• Added "has_been_on_colossyan_app" tracking to identify returning app users.
• Added "interactionHistory" to monitor user behavior during sessions.
• Added "KC_AUTH_SESSION_HASH" to the login security process.
• Increased the total number of "Necessary" cookies from 58 to 59 and "Statistics" cookies from 26 to 30.

Colossyan is improving how they track where new users come from and how they behave inside the app. This suggests they are focusing on optimizing their marketing spend and improving the transition from their website to their product.

• Added a new "multiTouchAttribution" tracking script to the website.
• Updated the cookie consent list to include this new tracking element.
• Increased the count of statistical tracking cookies from 25 to 26.

Colossyan is upgrading its marketing tech stack to better understand which specific ads or content lead to a sale. This suggests they are getting more aggressive with paid advertising and want to measure the exact return on their spend.