What Cognism changed

• Updated the primary "Skip to content" link to the non-www version.
• Changed main navigation links (What we offer, Resources, Company) to point to the root domain.
• Updated the "Book a Demo" link within the FAQ section to the non-www URL.
• Removed a redundant "English" language label from the footer navigation.
• Replaced several direct text links in the header with HubSpot tracking redirects.

The company is moving its primary web presence from www.cognism.com to the root domain cognism.com. This usually signals a technical SEO cleanup or a brand refresh to simplify their digital footprint.

• Added HubSpot CTA tracking links to the main navigation and footer sections.
• Updated the primary "Sales Intelligence" infographic image file.
• Updated the "Enterprise Solutions" infographic image file.
• Removed a redundant "English" language label from the footer.

The addition of tracking redirects in the navigation menu suggests Cognism is trying to better measure which parts of their website drive the most leads. They also updated key product visuals to keep their sales intelligence platform looking fresh.

• Added new tracking redirect links to the main navigation menu.
• Changed the pipeline increase claim ("20-40% pipeline increase") from a heading to bold text.
• Changed several FAQ questions and feature titles from small headings to plain text.
• Removed the "English" language label from the footer section.

The company is likely trying to better track how people move through their site. They also updated their text styles to make their pipeline growth claims stand out more to potential buyers.