What Cognism changed

• Added new tracking redirect links to the main navigation menu.
• Changed the pipeline increase claim ("20-40% pipeline increase") from a heading to bold text.
• Changed several FAQ questions and feature titles from small headings to plain text.
• Removed the "English" language label from the footer section.

The company is likely trying to better track how people move through their site. They also updated their text styles to make their pipeline growth claims stand out more to potential buyers.

• Updated the "Skip to content" link to include the www prefix.

• Changed main navigation links for "What we offer," "Resources," and "Company" to the www subdomain.

• Fixed the demo link in the Frequently Asked Questions section to point to the www version.

• Added a plain text "English" label to the language selection area.

• Standardized social media footer links to use the www domain.

• Replaced "Data-as-a-Service" with "MCP & API" across the homepage and navigation menus.

• Added support for Model Context Protocol (MCP) to connect data to AI assistants like Claude and ChatGPT.

• Updated product descriptions to focus on powering GTM systems and data pipelines programmatically.

• Removed mentions of "expert support for custom strategy" in the data delivery section.

• Changed the primary call to action from "Deliver data instantly" to "Explore MCP & API."

The company is standardizing its web presence by moving all internal links and navigation to the "www" subdomain. This is a technical cleanup that ensures consistent tracking and link authority across their marketing site.

Cognism is shifting its data delivery strategy from traditional warehouse exports to real-time AI integration. By supporting the Model Context Protocol (MCP), they are making their B2B data directly accessible inside tools like Claude and ChatGPT, targeting teams that use AI for automated research and workflows.

• Updated the main website links to remove the "www" prefix (e.g., changing www.cognism.com to cognism.com).
• Fixed button formatting for the SMB, Mid-Market, and Enterprise solution links to ensure they display correctly as buttons rather than raw code.
• Updated the "Skip to content" and footer navigation links to the new non-www URL format.

The company is moving away from "www" in its primary links. This usually signals a technical SEO update or a brand simplification to make their web address shorter and easier to remember.