What Close changed

• Added "Voice Agents" that can call leads, qualify them, and book meetings automatically.
• Introduced "AI Assistant" (Chloe) to draft emails, summarize calls, and prep reps for meetings.
• Updated the homepage headline from "The sales CRM built for calling..." to "The CRM that sells with you."
• Added a new "Put AI to Work" section in the main navigation.
• Included specific ROI metrics from customers using AI, such as a 50% increase in booked appointments.
• Added a "Verify it" section encouraging users to ask ChatGPT or Claude about the product's strengths and weaknesses.

Close is moving from a tool that records data to a tool that performs sales tasks. By adding autonomous voice agents that call and qualify leads, they are targeting the manual work of sales development reps.

• The footer link text for the AI agent was changed from "Chloe AI agent NEW" to "Put AI to Work NEW."
• The destination URL remains the same (close.com/chloe).

Close is shifting its footer messaging from naming their specific AI bot ("Chloe") to a broader, benefit-driven call to action. This suggests they want to emphasize the practical utility of their AI features rather than just the persona of the agent.

• Removed "Office hours Live Q&A with our experts" from the main navigation menu.
• Removed "Office hours" link from the resources section.
• Removed "Office hours" link from the "Get help" footer section.

Close has removed links to their live expert Q&A sessions from the navigation and footer. This suggests a shift away from live, human-led group support toward their new AI-driven help tools and documentation.