What Clearscope changed

• Added a public pricing table with three tiers: Essentials ($129/mo), Business ($399/mo), and Enterprise (Custom).
• Introduced a "fee-for-service" model for customized content marketing and strategy services.
• Replaced customer testimonials and detailed feature descriptions with a structured FAQ section.
• Added specific plan limits for "Tracked Queries," "Pages," "Topic Explorations," and "Drafts."
• Highlighted new AI-specific features like "Query fan-out awareness" and brand tracking across ChatGPT and Gemini.
• Removed the founder and customer success team headshots and bios.

Clearscope has shifted from a feature-focused landing page to a transparent pricing and service model. They are now openly listing plan costs, offering professional services, and emphasizing "Answer Engine Optimization" (AEO) for AI platforms like ChatGPT and Gemini.

• The term "Prompt Tracking" was replaced with "Query Tracking" in the section describing brand mentions across ChatGPT, Gemini, and Claude.

The change suggests a shift in how the tool describes AI visibility monitoring. Using "Query" instead of "Prompt" aligns the feature more closely with traditional SEO terminology, making it easier for search marketers to understand how their brand appears in AI responses.

• Added transparent pricing tiers: Essentials ($129/mo), Business ($399/mo), and Enterprise (Custom).
• Added a new "fee-for-service" offering for customized content marketing and strategy.
• Removed several high-profile customer testimonials and case studies from the main view.
• Replaced detailed product feature sections with a simplified "Every Plan Includes" list.
• Added a Frequently Asked Questions (FAQ) section covering billing and contracts.
• Introduced specific usage limits for "Tracked Queries," "Pages," "Topic Explorations," and "Drafts."

The website has shifted from a marketing-heavy landing page focused on social proof to a direct, utility-focused pricing page. This makes it easier for potential customers to compare costs and reveals that the company is now offering hands-on consulting services alongside its software.