What Clay changed

• Updated all internal navigation links from www.clay.com to clay.com.
• Changed product page URLs for GTM Ops, Marketing, and Sales departments.
• Updated all use-case links including CRM enrichment, TAM sourcing, and Outbound.
• Modified partner and resource links to point to the root domain.
• Updated customer case study links (e.g., Intercom, Anthropic, Rippling) to the new URL structure.

The company is cleaning up its technical infrastructure and branding by moving from www.clay.com to the shorter clay.com. This usually signals a push for a cleaner brand identity and better technical SEO consistency.

• Updated the "Explore visual workflows" link from /audiences to /workflows.
• Simplified the "Explore agents" link from /claygent to /agent.
• Fixed the "Get a demo" button in the navigation to point to a dedicated demo page instead of the signup page.
• Updated a background video file for the representative productivity section.

Clay is cleaning up its website structure by fixing broken links and simplifying URLs. This makes it easier for new users to find their "Workflows" and "Agents" features, which are key parts of their AI sales platform.

• Added a new "Global Agent" for handling long-running GTM tasks.
• Introduced an "Inbound SDR agent" to automate lead sequencing and messaging.
• Reorganized the navigation menu to include an "Activation" section, moving the Sequencer and MCP tools there.
• Updated the "Orchestration" section to focus on CLI/API access for coding agents.
• Added a new customer testimonial from David Bulmer at Sales Ops regarding system integration.
• Updated the top banner to link to a keynote recap from their "Sculpt" event.

Clay is shifting from simple data enrichment to "agentic" workflows. The new Global Agent and Inbound SDR agent suggest they are moving deeper into automating entire job functions, not just providing data for them.