What CJ changed

• Added "Creator Storefronts" which allows influencers to build shops directly within the affiliate infrastructure.
• Introduced a new "Connected Commerce" strategy focused on AI and Generative Engine Optimization (GEO).
• Replaced internal event news (CJU 2026 awards) with external industry analysis from Martech Record.
• Updated the "See What We're Up To" section to highlight AI commerce tools and the future of partnerships.

CJ is shifting its focus from traditional affiliate links to more modern "Connected Commerce" tools like creator-driven storefronts and AI-powered visibility. This shows they are moving up the marketing funnel to compete with social commerce and AI search.

• Added a new article announcing the winners of the 2026 CJ Excellence Awards held in Santa Barbara.
• Removed a news feature from Influencer Marketing Hub regarding top influencer affiliate networks for 2026.
• Updated the "See What We're Up To" section to prioritize internal event coverage over external press mentions.

The company is highlighting its top-performing partners and successful campaigns from its annual conference. This signals which brands and strategies are currently leading the affiliate marketing industry.

• Added a new article titled "The Premium Incremental Sales Brands Are Missing" by a company sponsor.
• Removed an older news article about measuring program results.

CJ is highlighting how brands can find missing sales. This shows that their users are looking for new ways to grow their revenue right now.