What Muse changed

• The percentage of users who felt they had a better handle on stress was changed from 78% to 72%.
• The navigation menu link for "Backed by research" was updated to a new URL.
• The "App" and "Premium Subscription" menu items were combined into a single "App + Premium Subscription" link.

The company updated a key marketing statistic based on their 2021 research study. This suggests a move toward more conservative or accurate data reporting for their brain-sensing technology.

• The percentage of study participants who felt they had a better handle on stress was updated from 72% to 78%.

The company updated a key marketing statistic from a 2021 study. This stronger data point makes their stress-reduction claims more persuasive to potential customers.

• Updated the percentage of users who "felt they had a better handle on their stress" from 20% to 72%.
• Removed the "Save 15% on all bundles" promotional banner and discount code.
• Fixed a typo in the user count from "500,00+" to "500,000+".

The brand is now claiming a significantly higher success rate for stress management based on their research. They also ended a sitewide discount, signaling a return to full-price sales.