What Muse changed

• The percentage of study participants who felt they had a better handle on stress was updated from 72% to 78%.

The company updated a key marketing statistic from a 2021 study. This stronger data point makes their stress-reduction claims more persuasive to potential customers.

• Updated the percentage of users who "felt they had a better handle on their stress" from 20% to 72%.
• Removed the "Save 15% on all bundles" promotional banner and discount code.
• Fixed a typo in the user count from "500,00+" to "500,000+".

The brand is now claiming a significantly higher success rate for stress management based on their research. They also ended a sitewide discount, signaling a return to full-price sales.

• The percentage of users who felt they had a better handle on their stress was changed from 72% to 20%.

The company has significantly reduced a key marketing claim regarding stress management. This suggests a shift in how they report their 2021 study results or a correction to align with specific data points.