What Chime changed

• Increased the top-tier savings rate for Chime Prime members from 3.75% to 4.00% APY.
• Increased the mid-tier savings rate for Chime Plus members from 2.75% to 3.00% APY.
• Increased the standard savings rate from 0.75% to 1.00% APY.
• Updated the effective date for these rates to 10/06/2026.
• Updated mobile app store links to use a unified tracking URL (onelink.me).
• Removed a large block of cookie consent and preference text from the footer area.

Chime is raising interest rates across all membership tiers. This makes their savings product more competitive against other high-yield accounts and traditional banks.

• Added "(see disclosure X)" text next to almost every major feature claim, including fee-free ATMs, commission-free investing, and cash deposits.
• Updated the main headline to include a registered trademark symbol: "America’s #1 Choice for Banking®".
• Added a new cookie consent management section that honors Global Privacy Control (GPC) signals.
• Inserted specific disclosure references for Visa’s Zero Liability Policy and "The most rewarding way to bank" trademark.

Chime is increasing the visibility of its legal disclaimers across all core product features. This likely reflects a push for higher regulatory transparency or a response to compliance requirements in the fintech space.

• Added trademark symbols (™) to Chime Prime and Chime Plus names in the legal disclosures.
• Updated the link and title for the Cash Rewards Program Addendum in the footer.
• Minor formatting changes to the address and license information layout.

Chime is formalizing the branding of its membership tiers. This suggests these loyalty programs are becoming permanent, core parts of their business model rather than temporary tests.