What Cherry Creek Sheds changed

• Added a "What Customers Say" section to the homepage.
• Included a 5-star rating average based on 4 reviews.
• Added a link to read full reviews on Google.
• Published four detailed customer testimonials mentioning specific staff, delivery experiences, and product quality.

The competitor is now using social proof to build trust. They are highlighting specific staff members and successful deliveries to make potential buyers feel more comfortable.

• Added four empty links pointing to product category pages.
• Three links point to the "sheds, garages, and backyard buildings" page.
• One link points to the "pavilions" page.
• These links appear after the main service descriptions and call-to-action buttons.

The site added several empty links to its product pages. This is likely a technical SEO update to help search engines find and crawl their shed, cabin, and pavilion pages more easily.

• Added "View Options" links for Sheds, Cabins, Garages, and Pavilions.
• Added a "Request a Quote" button to the contact section.
• Added a bulleted list of benefits for the Rent-to-Own program.
• Removed several long paragraphs of repetitive text to make the page shorter.
• Added a new "Ready to Create a Space?" call-to-action at the bottom.

The website is now much easier to navigate. Instead of just reading text, customers can click directly to see specific shed, cabin, or garage options and request quotes.