What ChatBot changed

• Replaced a long list of specific "AI Agent Skills" with a clear three-step setup process (Create, Deploy, Expand).
• Added a new case study featuring Hairlust, highlighting a 20% reduction in communication time.
• Updated the Wembley Stadium success story to emphasize $1.5M in revenue earned over eight months.
• Added specific ROI metrics for sales, including an average order value of $430 and $11,000/mo in extra revenue.
• Simplified the homepage by removing detailed descriptions of lead capture and VIP routing in favor of a broader "AI automation" message.

The competitor is shifting from listing technical "skills" to showing a clear path for implementation. They are also using specific revenue and time-saving proof from brands like Wembley Stadium and Hairlust to prove the tool works.

• Added a "Sign up free" link after the multi-channel support section.
• Added a "Sign up free" link after the human handover section.
• Added a "Sign up free" link after the AI Agent answers section.
• Added a "Sign up free" link after the ecommerce sales offers section.

The competitor is trying to get more people to sign up by placing links directly under each main feature description. This suggests they want to capture users the moment they see a specific benefit.

• Added "AI Agent Skills" including lead capture, VIP routing, complaint handling, and cart upselling.
• Added a new "AI Agent Sales report" that tracks revenue and orders tied to chat conversations.
• Updated marketing metrics to focus on sales growth, such as a "266% lift in visit-to-order rate" for Shopify stores.
• Rebranded several sections to emphasize the "AI Agent" terminology over "Chatbot."
• Added a new section highlighting security and compliance standards.
• Updated the FAQ to clarify that the $19/month starting price is now specifically for yearly billing.

The product is shifting from a general support tool to a specialized sales assistant. By adding specific "Skills" like lead capture and cart upselling, they are trying to prove direct revenue impact for e-commerce businesses.