What ChatBot changed

• Added "AI Agent Skills" including lead capture, VIP routing, complaint follow-up, and cart upsells.
• Introduced a new AI Agent Sales report that tracks revenue and orders tied to chats for up to 30 days.
• Updated social proof with specific ROI metrics, such as a 266% lift in visit-to-order rates for Shopify stores.
• Added a new section focused on security and compliance standards.
• Clarified pricing in the FAQ to specify that the $19/user rate is for yearly billing.

The product is shifting from a general support tool to a specialized sales engine. By adding specific "Skills" like lead capture and cart upselling, they are helping businesses prove the direct revenue impact of their chatbot.

• Updated the AI chatbot builder link to include www.
• Updated the AI customer service agent link to include www.
• Updated the pricing page link to include www.
• Updated the integrations page link to include www.
• Updated case study links for Wembley Stadium and Hairlust to include www.
• Updated the ecommerce chatbot solution link to include www.
• Updated the help center compliance link to include www.

The site owner updated their internal linking structure to include the "www" prefix. This is likely a technical SEO cleanup to ensure consistent URL routing and prevent redirect chains.

• Replaced a long list of specific "AI Agent Skills" with a clear three-step setup process (Create, Deploy, Expand).
• Added a new case study featuring Hairlust, highlighting a 20% reduction in communication time.
• Updated the Wembley Stadium success story to emphasize $1.5M in revenue earned over eight months.
• Added specific ROI metrics for sales, including an average order value of $430 and $11,000/mo in extra revenue.
• Simplified the homepage by removing detailed descriptions of lead capture and VIP routing in favor of a broader "AI automation" message.

The competitor is shifting from listing technical "skills" to showing a clear path for implementation. They are also using specific revenue and time-saving proof from brands like Wembley Stadium and Hairlust to prove the tool works.