What ChatBot changed

• Added a "Sign up free" link after the multi-channel support section.
• Added a "Sign up free" link after the human handover section.
• Added a "Sign up free" link after the AI Agent answers section.
• Added a "Sign up free" link after the ecommerce sales offers section.

The competitor is trying to get more people to sign up by placing links directly under each main feature description. This suggests they want to capture users the moment they see a specific benefit.

• Added "AI Agent Skills" including lead capture, VIP routing, complaint handling, and cart upselling.
• Added a new "AI Agent Sales report" that tracks revenue and orders tied to chat conversations.
• Updated marketing metrics to focus on sales growth, such as a "266% lift in visit-to-order rate" for Shopify stores.
• Rebranded several sections to emphasize the "AI Agent" terminology over "Chatbot."
• Added a new section highlighting security and compliance standards.
• Updated the FAQ to clarify that the $19/month starting price is now specifically for yearly billing.

The product is shifting from a general support tool to a specialized sales assistant. By adding specific "Skills" like lead capture and cart upselling, they are trying to prove direct revenue impact for e-commerce businesses.

• Added a link to the "AI chatbot builder" in the setup instructions section.
• Added a link to "explore the AI customer service agent" in the sales rep section.
• Added a link to "explore chatbot integrations" in the multichannel support section.
• Added a link to the "ecommerce chatbot" solution page in the sales boost section.

The competitor is strengthening their internal linking and SEO. By adding direct links to specific tools like their "AI chatbot builder" and "ecommerce chatbot," they are making it easier for users to find specialized features and for search engines to rank those specific pages.