What Charak changed

• The description for Plat-C was updated to lead with its primary benefit: "Boosts Platelets."
• The product name in the description was changed to all-caps "PLAT-C."

The competitor is moving from a generic product description to a benefit-driven headline. By explicitly stating that Plat-C "Boosts Platelets" in the preview text, they are targeting users searching for specific health outcomes rather than just general supplements.

• Added Endotone Capsules to the Best Selling section.
• Added Pigmento Tablet to the Best Selling section.
• Removed Livomyn Syrup from the Best Selling section.
• Removed M2-Tone Tablets from the Best Selling section.
• Reordered the remaining best sellers, moving Livomyn Tablet to the top spot.

Charak has updated its "Best Selling" section to feature different products. This suggests a shift in customer demand or a new marketing focus toward endometriosis and skin health treatments rather than general liver syrups.

• Removed the site-wide "charak10" discount code banner.
• Deleted the entire main navigation menu and footer contact information.
• Removed the "Wellness Wisdom" blog article previews and links.
• Added a new "Best Selling" section featuring M2-Tone and Livomyn products.
• Removed the "Shop By Concern" category links, leaving only the section header.
• Removed customer review counts and "Add to Cart" buttons from the product grid.

The removal of the "charak10" promo code and the massive reduction in homepage content suggests a shift in sales strategy. They are moving away from broad discounts and heavy text toward a simplified, product-focused layout.