What Chapka changed

• Added a new promotional offer: "eSIM de regalo con tu seguro de viaje" (Free eSIM with your travel insurance).

• Removed several specific product listings from the main menu, including "Cap Academy," "Cap Working Holiday Francia," and "Cap Au Pair."

• Updated the social proof counter from 745 to 991 verified reviews.

• Simplified the "Working Holiday Visa" and "Studies" navigation categories by reducing the number of sub-products displayed.

• Added a new cookie consent option for "Les cookies de ChatGPT" to collect emails for targeted ads.

• Updated the help widget with a new dropdown menu to filter users between existing customers and new leads.

• Updated the Trustpilot review count from 1,035 to 1,037.

• Rotated customer testimonials, adding a new review from "Vanessa" regarding good plans and coverage.

• Updated the relative timestamps on several existing user reviews (e.g., "1 day ago" instead of "13 hours ago").

Chapka is adding a high-value digital perk to their insurance products. This move targets modern travelers who want to avoid roaming fees, potentially making their plans more attractive than competitors who only offer traditional coverage.

Chapka is expanding its digital marketing reach by integrating with OpenAI's ecosystem. This suggests they are targeting tech-savvy travelers and using browsing data to serve personalized ads within ChatGPT.

• The total number of Trustpilot reviews increased from 1,032 to 1,035.
• Three new customer testimonials were added to the top of the review carousel (from Eduardo, Pablo Prada Alba, and Angie).
• Older testimonials were pushed down or removed from the primary view.
• Timestamps on existing reviews were updated to reflect the passage of time (e.g., "4 days ago" changed to "5 days ago").

The company is actively refreshing its social proof. By adding newer reviews and increasing the total review count, they are maintaining a high level of trust and showing that their service is currently popular and reliable.

• The total number of Trustpilot reviews increased from 1,023 to 1,032.
• Several older testimonials were replaced with newer reviews from the last 24 hours to 4 days.
• New review headlines now emphasize "Easy hiring" and "Good price with broad coverage."
• A review mentioning a technical payment error was removed from the featured list.

The company is actively refreshing its social proof. They updated their total review count from 1,023 to 1,032 and rotated in newer customer testimonials to maintain a sense of current reliability and high activity.