What Century changed

• The "Start My Free Assessment" button link changed from start.centuryss.com to lp.centuryss.com/apply.
• The link update was applied to both the top and bottom call-to-action buttons on the page.

The company changed where they send potential customers to start their debt evaluation. This suggests they are testing a new lead capture page or a different system to sign up new clients.

• Removed the top navigation menu containing links to specific debt solutions like Veteran, Medical, and Business relief.
• Removed the "SmartTrack™" program section from the homepage.
• Removed the "Comparing Debt Relief Options" educational section.
• Removed the footer containing contact details, social media links, and legal disclosures.
• Removed the "Century Resource Center" blog previews and FAQ links.
• Reduced the number of visible client testimonials on the main page.

The website is now much simpler. It focuses only on the main sales message and the debt assessment tool. This might be a test to see if fewer distractions lead to more sign-ups.

• Replaced a blog post about "Charge-Offs" with a new guide on "Medical Debt in Debt Settlement."
• Replaced a general "How to Pay Off Debt" article with a specific guide on "Medical Debt Forgiveness Programs."
• Added a cookie consent banner with "Accept all" and "Decline all" options at the bottom of the page.

The company is shifting its homepage focus from general credit card debt to specific medical debt solutions. This suggests they are targeting a new group of customers who have high hospital bills.