What Caseystoys changed

• Replaced seasonal category filters (Back to School, Black Friday, Christmas) with an extensive list of specific brands like LEGO, Barbie, and Hot Wheels.
• Added new availability filters to distinguish between items "available online now" and "available in store now."
• Updated the main navigation and breadcrumbs to prioritize a permanent "Toys on sale" landing page.
• Changed the sidebar header from "Sub Categories" to "Brands" to focus on manufacturer-led browsing.

The competitor has shifted from seasonal event navigation (like Black Friday or Christmas) to a permanent, brand-focused clearance structure. This makes it easier for year-round bargain hunters to find specific discounted brands.

• Replaced seasonal "Shop by Occasion" filters (Back to School, Black Friday, etc.) with an extensive alphabetical list of brands.
• Added new availability filters to distinguish between items "available online now" and "available in store now."
• Updated the main "Shop by Brand" navigation link to point directly to the specials page.
• Changed the page heading from "Shop by Category" to "Toys on sale."
• Added breadcrumb navigation: "Home » Toys on sale."

The competitor has shifted their navigation from seasonal event categories (like Black Friday or Back to School) to a massive brand-based filtering system for their clearance section. This makes it easier for customers to find specific discounted brands like LEGO, Barbie, or Bluey rather than browsing by holiday.

• Replaced the "Shop by Category" and "Shop by Brand" headers with a primary "Toys on sale" landing page.

• Added a massive list of specific brands (like Barbie, Bluey, and LEGO) directly to the sidebar filters on the sale page.

• Introduced new availability filters to distinguish between items "available online now" and "available in store now."

• Removed seasonal occasion links (like Back to School and Black Friday) in favor of a permanent brand-focused sale directory.

• Updated several navigation links to point directly to the "special" (sale) section of the website.

• Added a new main heading for "Store Locations, Information & Trading Hours."

• Updated dozens of category and filter links (like "Back To School" and "LEGO") to redirect to the store information page instead of the homepage.

• Changed the "Shop by Brand" and "Close" button links to point to the store locations page.

• Added a breadcrumb navigation path for the store locations section.

The competitor has shifted from a general brand-based navigation to a heavy focus on discounted items. This suggests a strategic move to capture price-sensitive shoppers and clear inventory through a more aggressive "sale" landing page.

The website has updated its navigation and category links to point toward a dedicated store locations and trading hours page. This suggests a focus on driving physical foot traffic to their retail shops.