What Capitalise changed

• Added an interactive business loan calculator that estimates monthly repayments.
• Replaced the primary "business credit score" headline with a "free business loan calculator" focus.
• Added a detailed guide on how much businesses can borrow based on turnover and credit.
• Included a checklist of required loan documents, such as bank statements and filed accounts.
• Removed sections dedicated to "reducing late payments" and "supply chain risk" monitoring.
• Removed the specific "for accountants" advisory platform section from this page.

The site has shifted from a focus on credit score monitoring to a lead-generation tool centered on loan affordability. This helps them capture users earlier in the borrowing journey by providing immediate, tangible value through repayment estimates.

• Removed detailed sections about Experian-powered business credit reports and score boosting.
• Removed the "Reduce late payments" section and company credit check features.
• Removed the funding eligibility checker and marketplace details for 130+ lenders.
• Replaced the main content with a 404 error message ("Sorry, this page does not exist").
• Added a new footer with social media links (TikTok, Instagram, YouTube).
• Added a Google Reviews rating (4.7 stars) to the remaining page fragments.

The website has replaced its detailed product landing page with a "Page Not Found" error. This suggests a major site restructure, a technical failure, or a pivot away from highlighting specific Experian-powered credit tools and funding eligibility features.

• Replaced the product-led headline "Get your business credit score & access funding" with a mission-led headline "Confidence in finance, growth for your business."
• Added a detailed company history section dating back to 2016.
• Added a new section highlighting their Series A investors (QED, Hambro Perks, and Gauss Ventures).
• Introduced new sections for "Sustainability" and "Supporting the women of Capitalise."
• Listed five core company values: Keep it simple, Do the right thing, Always determined, Better together, and Future positive.
• Removed the free business loan calculators and the specific "Accountants" ecosystem section from this view.

The company is shifting its messaging from a product-focused landing page to a brand-heavy "About Us" story. They are highlighting their history, investor backing, and social values like sustainability and diversity to build deeper trust with small business owners.