What Cafezal changed

• Added a currency selector supporting 40+ international currencies (USD, GBP, JPY, etc.).
• Added a language switcher for Italian and English.
• Updated the navigation menu with a more detailed, multi-level structure for products and the Milano Coffee Academy.
• Added social media links for Facebook, Instagram, and TikTok to the header.
• Expanded the "Visto in" (As seen in) section with logos and links to major publications like Vogue, GQ, and Financial Times.
• Integrated a new customer review widget showing specific ratings and dates.

The brand is moving from a local Italian focus to a global e-commerce strategy. By adding support for over 40 currencies and multiple languages, they are actively targeting international customers and reducing friction for global sales.

• Added new customer reviews praising the coffee's chocolate aroma and balance.
• Increased the total review count from 124 to 127.
• Removed mentions of the "Home Barista Gaggia" professional course.
• Removed the "Sensory Skills Level 1" workshop listing.
• Removed specific feedback regarding instructor availability and workshop satisfaction.

The site updated its social proof by adding new customer reviews while removing specific mentions of workshops and barista courses. This might suggest a shift in focus away from in-person training toward direct coffee sales.

• Added a new heading: "Let customers speak for us from 124 reviews."
• Added a specific location tag for "Kamala - Indonesia."
• Removed a detailed review praising the "Rosa" coffee scent and flavor.
• Removed a short enthusiastic review ("Che CAPOLAVORO!") from the workshop section.
• Removed the "Judge.me" branding link from the newsletter area.

Cafezal is using social proof more aggressively by showing a total review count (124 reviews). They also removed specific long-form reviews, which might indicate a shift in which products or workshops they want to highlight.