What Byredo changed

• Added a comprehensive cookie consent banner at the bottom of the site.
• Introduced a "Privacy Preference Center" that lets users toggle Performance, Targeting, and Functional cookies.
• Added specific descriptions for each cookie category to explain how user data is used.
• Updated the footer link from "Cookies settings" to "Cookies Settings" (capitalized).
• Included options for users to "Accept All," "Required Only," or customize settings.

Byredo has updated how they track users and manage data privacy. This change gives customers more control over their data but also signals a shift in how the brand handles personalized advertising and site analytics.

• Added a new video link for the Holiday Advent Calendar.
• Added "Free shipping & returns" text to the homepage.
• Removed a link to the "Lips Moment" campaign.
• Updated the video asset for the Havana Tonka campaign.
• Removed the large cookie consent banner text from the bottom of the page.

The brand is shifting its homepage focus toward high-value holiday gifting. Adding "Free shipping & returns" text directly to the main page also helps lower the barrier for customers making expensive luxury purchases.

• Removed the "Car Diffuser New" link from the Discover menu.
• Removed the "Free shipping & returns" text banner from the homepage body.

The removal of a specific product category from the main navigation and the "Free shipping & returns" banner suggests a shift in seasonal focus or a change in promotional strategy for the US market.