What Burga changed

• Updated the feature description for the Elite Dark phone case, specifically regarding the CloudGuard shock absorption and grip details.

• Changed the "Skip to content" accessibility link destination from the homepage to the "About Us" page.

• The "Skip to content" link now points directly to the phone cases collection instead of the homepage.

• The product description for the "Elite Dark" case was updated, specifically affecting the technical details listed for its features.

• Internal data structures for product tags and discount eligibility (like the "20% OFF" and "30% OFF" lists) were refreshed.

• The "Skip to content" accessibility link was updated to point directly to the "best-sellers" collection instead of the homepage.

• The product description for the "Elite Dark" case was modified, specifically affecting the technical details following the grip and shock absorption features.

• Added detailed bullet points for "Snap," "Tough," and "Elite" case types, highlighting features like CloudGuard technology and raised bezels.

• Updated preorder settings, including new text labels and background colors for preorder buttons.

• Modified the "Collection" data to include specific exclusions for male and female categories.

• Added specific product images and descriptions for MagSafe-compatible case options.

The brand is refining how it describes its premium "Elite Dark" case technology and has changed where the "Skip to content" link leads, which may impact how users navigate the site.

The brand is refining how it describes its premium "Elite Dark" product line and changing where users land when they skip navigation, likely to push more traffic directly to phone cases.

The brand is refining how it describes its premium "Elite Dark" product line and has changed the primary "Skip to content" destination to focus on best-selling items, likely to improve conversion rates.

The brand is refining how it describes product features like "Snap" and "Tough" cases to help customers choose the right protection level. They also updated their backend settings for preorders and out-of-stock items, which may signal new product launches or inventory shifts.

• Updated the product description for the Elite Dark case, specifically modifying the text following the "Improved Grip" and "Raised Bezels" features.

• Changed the "Skip to content" accessibility link destination from the homepage to the "About Us" page.

• Added detailed feature lists for "Snap," "Tough," and "Elite" case types, including mentions of "CloudGuard technology" and "raised bezels."

• Updated the "Pre-Order" settings with new color and text configurations.

• Refined the navigation logic for product collections, including specific exclusions for male and female categories.

• Added image assets and descriptive paragraphs for MagSafe-compatible options.

• Added detailed bullet points for "Snap" cases, highlighting the one-piece hard-shell design and lightweight feel.

• Added technical descriptions for "Tough" and "Tough MagSafe" cases, including dual-layer silicone/hard-shell construction and raised bezels.

• Updated "Elite" case descriptions to feature "CloudGuard" shock absorption technology that claims to absorb 90% of impact.

• Updated the pre-order settings to include a new background color and specific text formatting.

• Refined the collection sorting logic for male and female audience exclusions.

The brand is refining the technical descriptions for its premium "Elite Dark" product line and adjusting how users navigate the site from the header.

The site now provides specific technical details for different case models (Snap, Tough, Elite). This helps customers understand the physical differences and protection levels before buying, which can increase conversion and reduce returns.

The site now provides specific technical details for different case models (Snap, Tough, Elite). This helps customers understand the protection levels and features like MagSafe compatibility before they buy.

• The "Skip to content" link was updated from the homepage URL to the "About Us" page.

• Internal data structures for product collections and labels were reordered or re-rendered in the site code.

• The "Skip to content" navigation link was updated from the root domain to the specific phone cases collection URL.

• Internal data structures for product badges (like "Limited Edition" and "Best Seller") and collection filters were re-organized in the site's code.

• The "Skip to content" link destination changed from the root domain to the "Best Sellers" collection page.

• Internal data structures for product badges (like "Limited Edition" and "Best Seller") were reordered or re-rendered in the site code.

• Added new "Pre-order" text and background color settings to the site configuration.

• Moved several phone case models and accessories into the 30% off and 70% off discount categories.

• Added "Dark Silver" MagSafe case variants to the 20% off sale list.

• Updated product tags for various accessories including bag charms, yoga mats, and luggage covers.

• Added specific "StickPad" and "Sticker Set" items to the 30% discount tier.

The site changed its primary "Skip to content" destination. This suggests a shift in how they want users to engage with their brand story or company information right away.

The site changed its primary "Skip to content" link to point directly to the phone cases collection instead of the general homepage. This suggests a focus on driving traffic immediately to their core product category to increase conversion speed.

The site now directs users who skip navigation straight to the "Best Sellers" collection instead of the generic homepage. This suggests a focus on pushing traffic directly to high-converting products to increase sales speed.

The brand is shifting how it clears inventory by moving specific products between discount levels (20% to 70% off). They also added technical settings for pre-orders, suggesting a new product launch strategy is coming.