What BuiltWith changed

• Added a new integration for Microsoft Dynamics 365 to sync technology data to contacts and accounts.

• Restructured the homepage to lead with a clear three-tier pricing model (Basic $295, Pro $495, Team $995).

• Added "Unlimited Report Downloads" as a core feature for Pro and Team plans.

• Introduced a "Predictive Leads" feature to identify companies before they switch technology platforms.

• Added a specific incentive for long-term retention: a free t-shirt for users who stay for 3 months.

• Simplified the page by removing extensive navigation menus and footer links in favor of a direct sales-focused layout.

• Increased the total number of tracked internet technologies from 127,809 to 127,824.

• Updated the featured technology list to include Salesforce (168,244 websites).

• Updated the live website count for Magento from 186,202 to 196,323.

• Reordered the featured technology links, moving Hubspot, Zendesk, and Klaviyo to different positions in the list.

BuiltWith is shifting its focus from a general data lookup tool to a deeply integrated sales intelligence platform. By adding specific CRM integrations and clarifying its pricing tiers, they are targeting enterprise sales teams who need data synced directly into their existing workflows.

The platform updated its total tracked technologies and refreshed the specific software examples it uses to demonstrate market data. This shows which platforms they currently consider most relevant for their users to track.

• Added a native integration for Microsoft Dynamics 365 to sync technology data to contacts and accounts.

• Updated the homepage to lead with a pricing table featuring three tiers: Basic ($295), Pro ($495), and Team ($995).

• Added a "Predictive Leads" feature to find potential customers before they switch platforms.

• Introduced a "T-Shirt" incentive for users who stay subscribed for three months.

• Simplified the homepage by removing large navigation menus and replacing them with a feature grid and FAQ section.

• Clarified data sourcing by stating they index the internet like Google rather than using third parties.

• The total number of tracked technologies increased from 127,799 to 127,809.

• The list of featured technology links was reordered and updated.

• Marketo was added to the featured technology list.

• Salesforce was removed from the featured technology list.

• The display order for Klaviyo, Magento, Hubspot, and Shopify was shuffled.

BuiltWith is expanding its ecosystem to support more enterprise sales teams. By adding a native Microsoft Dynamics 365 integration, they are making it easier for larger organizations to sync technology data directly into their existing workflows.

BuiltWith updated their total tracked technology count and refreshed the specific software brands they highlight on the homepage. This shows they are actively updating their database and changing which platforms they use to attract new users.

• Added a new integration for Microsoft Dynamics 365 to sync technology data.

• Added a clear pricing table for Basic ($295), Pro ($495), and Team ($995) plans.

• Added a "free t-shirt" offer for customers who stay for three months.

• Highlighted "Unlimited Report Downloads" as a key feature for Pro and Team plans.

• Simplified the homepage by removing long lists of technology links and replacing them with a feature grid.

• Added specific payment details, including support for Bitcoin and PayPal.

• The total number of tracked technologies increased from 127,787 to 127,799.

• The list of featured platforms was reordered.

• Klaviyo was moved to the top of the featured list.

• Salesforce and BigCommerce were moved higher up in the display.

• Shopify and Magento were moved to lower positions in the list.

BuiltWith is expanding its reach into the enterprise market by supporting more CRM platforms. They are also making their pricing and features much easier to see, which helps them close sales faster.

The platform updated its total tracked technologies and reordered the featured platforms on its homepage. This shows the database is growing and they are changing which brands they highlight to visitors.