What Buildertrend changed

• Added a new featured resource titled "Purpose-built vs. retrofitted: Why residential builders outgrow commercial-first platforms."
• Updated the legal disclaimer text at the bottom of lead capture forms.
• Minor formatting adjustments to the support phone number display in the footer.

The competitor is sharpening its competitive positioning by explicitly attacking "commercial-first" platforms. This suggests they are trying to win over residential builders who feel underserved by broader, more complex software.

• Added a new recommended resource: "The state of profitability in residential construction: What the 2026 data reveals about winning builders."
• Removed the resource: "Managing complexity: How top contractors scale their business."
• A minor text truncation occurred in the footer contact information.

Buildertrend is shifting its marketing focus toward future-looking data and profitability benchmarks. By replacing general scaling advice with a specific 2026 data report, they are positioning themselves as the primary source for industry financial insights.

• Added a new recommended resource titled "Built to scale: Finding the right construction technology for growing contractors."
• Removed a case study resource about building on Tennessee terrain.
• Fixed a broken link to the Google Play Store in the footer.

The site is shifting its featured content to focus on how contractors can choose the right technology to scale their business. This suggests a marketing focus on growing companies rather than just project-specific challenges.