What Brilliant Earth changed

• The offer changed from a "$250 Gift Card" to "1/4 Carat Lab Diamond Studs" with a purchase over $1,000.
• The promo code "STUDS" was added.
• New footer links were added, including "Do Not Sell or Share My Personal Information", "CA Transparency Act", "CPRA", and "Site Map".
• The copyright year in the footer changed from 2024 to 2025.

This shows a shift in how Brilliant Earth tries to get people to buy. They are now giving a physical product instead of a gift card.

• The entire website content was replaced with a security check message.
• The previous content, including product listings, navigation, and promotions, is no longer visible.

This change stops people from seeing the website content.

• The offer changed from "1/4 Carat Lab Diamond Studs" to a "$250 Gift Card" with a purchase over $1,000.
• The privacy policy information at the end of the content was removed.

This changes what new customers get when they spend over $1,000.