What Brilliant changed

• Added a major new section for Koji as a "visual, interactive coding instructor" with a shared coding environment.
• Introduced a new learning framework focused on "Coding Skills That Matter in the Age of AI."
• Expanded the Math and Computer Science topic lists significantly, adding items like "How AI Works," "Neural Networks," and "Calculus."
• Added a new testimonial section titled "Loved by learners of all ages" featuring professionals like marketing managers and graphic designers learning to code.
• Updated the hero sub-headline to emphasize "world-class tutor" and credentials from MIT and Harvard.
• Removed the "Get started for free" text from the top of the page.

Brilliant is shifting its positioning from a general math tutor to a specialized AI coding instructor. By adding specific curriculum for "coding in the age of AI," they are targeting learners who want to understand how to work with AI rather than just using it to generate answers.

• Added "Fully accredited by ACS WASC" to the main value proposition.
• Introduced a "Trusted by thousands of schools" section with district pricing options.
• Added a new "Lesson interventions" feature for instant voice or chat help.
• Added "Mastery assessments" to track student understanding and create targeted practice.
• Added a real-time progress dashboard for parents and learners to track strengths and gaps.
• Positioned the AI tutor (Koji) as a "tutor, not a cheating machine" to address academic integrity concerns.
• Updated math course offerings to include Fractions, Coordinate Transformations, and Derivatives.

Brilliant is moving from a consumer-only app to a formal education tool. By getting accredited and adding school-specific features, they are positioning themselves as a legitimate replacement for traditional tutoring and a partner for school districts.

• Removed the "Save 30% during our Back to School sale" banner from the top of the homepage.
• Replaced the promotional text with a standard link to the homepage.

The promotional period has ended, meaning the product has returned to its standard pricing. This signals a shift from aggressive seasonal acquisition back to regular margin-focused operations.