What Brikoly changed

• Added a new "Best Sellers" section featuring specific SPF50 swimsuits and bikini sets.
• Removed the main navigation menu including links for Men’s, Kids', and Outerwear collections.
• Removed the extensive global currency and country selector list.
• Removed the promotional countdown timer and "Choose Your Offer" discount banners.
• Removed the "Newest Arrivals" product grid that featured kids' and boys' apparel.

The site removed its large navigation menu and global currency selectors to focus entirely on a "Best Sellers" gallery. This suggests they are narrowing their focus to their most popular tattoo-inspired swimwear and leggings to drive faster conversions.

• Added a new "Kids' Smart Swimwear" category including tunics, rash guards, and swimsuits.
• Introduced "Family Matching" products for parents and children.
• Added a promotional banner with two new discount codes: HELLO15 (15% off) and SECOND30 (Buy 2, get 30% off).
• Implemented a live countdown timer for a limited-time offer.
• Expanded the navigation menu to include detailed sub-categories for Lingerie, Activewear, and Outerwear.
• Added a currency selector supporting over 50 different countries.
• Updated the review count from 99 to 100 reviews.

The brand is expanding from adult apparel into the children's market with "Full Family Look" matching sets. They are also using aggressive new discount codes and a countdown timer to drive immediate sales.

• Added a new customer review from "Yili" praising a bodysuit for surfing and versatility as a top.
• Removed a short, generic review that just said "Cute!"
• Updated the total review count from 98 to 99.

Brikoly is highlighting the versatility and durability of their bodysuits for active sports like surfing. This helps them appeal to a more active, outdoorsy customer base rather than just fashion-focused shoppers.