What Breuninger changed

• Added a new "145 Years Breuninger" anniversary campaign featuring dedicated video content and landing pages.
• Introduced a "WELCOME15" discount code offering 15€ off for new customers with a 79€ minimum spend.
• Launched the "Beyond" membership program offering a 15€ welcome voucher, early access to collections, and event invitations.
• Expanded the footer with extensive SEO-driven category links for 2026 (e.g., Black Friday 2026, Adventskalender 2026).
• Added a disclaimer for AI-generated image content on the site.

Breuninger is using a major milestone to drive loyalty and new customer acquisition. They are offering specific financial incentives and exclusive membership benefits to capture market share during their anniversary celebration.

• Launched "Beyond by Breuninger," a new membership program offering early access to collections and event invitations.
• Added a 15€ welcome voucher for new members and registered customers (code: WELCOME15).
• Updated the homepage with a major "145 Years of Breuninger" anniversary campaign.
• Lowered the free shipping threshold from 249€ to 149€ for non-cardholders.
• Added extensive SEO navigation links for 2026 events like Black Friday and Advent calendars.
• Introduced a "Tracht in Style" section for traditional clothing.

Breuninger is shifting focus toward customer retention and long-term value. By offering immediate financial incentives and exclusive perks, they are trying to lock in shoppers before the major 2026 sales seasons.

• The free shipping threshold was reduced from 249€ to 149€.
• A new app-only promotion was added: 10€ off digital gift cards (Code: GESCHENK20) for orders over 50€.
• The "15% extra on Sale" promotion (Code: PROMO15) was removed.
• The footer links were updated to include seasonal categories like "Black Friday 2026" and "Adventskalender 2026."
• The list of featured brands in the footer was updated to include more outdoor and traditional wear brands like Mammut and various Trachtenmode labels.

Breuninger is making it easier for customers to get free shipping by lowering the cost from 249€ to 149€. They are also pushing app downloads with a new gift card discount, which helps them keep customers coming back.