What Brandwatch changed

• Added a new promotional link for a "Threat Intelligence for Brands" webinar.
• Removed a generic homepage link to make room for the webinar promotion.

Brandwatch is shifting focus toward risk management and threat detection. This shows they are moving beyond simple social listening to help big companies protect their reputations from emerging digital risks.

• Replaced the main product value propositions and feature highlights with a "Leadership" section.
• Introduced 10 new executive profiles, including a new CEO, CMO, and Chief Product Officer, most of whom hold dual roles at Cision.
• Removed the interactive "Solution Finder" that allowed users to filter by industry or role.
• Added personal statements and professional backgrounds for the entire executive suite.
• Updated the "Our Values" section with new descriptions for "Authentic," "Bold," and "Creative."
• Added new employee testimonials focusing on career growth and workplace expression.

The company has replaced its general product-focused homepage content with a detailed "About Us" page. This highlights a major leadership overhaul following its integration with Cision, signaling a shift in corporate strategy and executive oversight.

• Added a new product section for "Search Intelligence" to the main homepage suite list.
• The new section highlights the ability to discover consumer intent and improve visibility across search and AI.
• Updated the top navigation area to consistently display the "Threat Intelligence for Brands" webinar link.

Brandwatch is expanding its core product focus beyond social media. By adding "Search Intelligence" to the main homepage section, they are positioning themselves to capture budgets related to search intent and AI visibility.