What Brack.ch changed

• Added a new product category for "Smart Glasses" under the Wearables section.
• Removed the "Mein Konto" (My Account) text label from the header navigation.
• Updated the link text for a Hansa Cutter promotion in the office supplies section.

The competitor is expanding its electronics assortment into the emerging smart eyewear market. This suggests they are targeting early adopters and growing their wearable technology footprint beyond watches and rings.

• Replaced promotional banners for Fairphone and Samsung Galaxy Z Fold8 with new ads for iPhone 18 Pro, EA Sports FC 27, and Microsoft Copilot+ PCs.
• Added a new "Notebook-Finder" tool to the main navigation.
• Updated the "PC Komponenten" section to feature a buying guide instead of a specific WD Purple hard drive.
• Reorganized the "Software" menu by adding specific links for Backup, Operating Systems, and Security.
• Changed the featured offer in the Office/Stationery section to Hansa Cutter tools.
• Added a new promotion for WD Elements Portable hard drives with USB-C.

The store has updated its main promotions to focus on the latest high-demand tech and gaming releases. They are also reorganizing their software categories and adding new buying guides to help customers choose PC parts.

• Added a comprehensive sidebar and mega-menu featuring categories like IT & Multimedia, Household, and Beauty.
• Removed the prominent "MacBook Pro M5" and "Highlights" product grid from the primary view.
• Added new utility links for "Mein Sortiment" (My Assortment), "Vergleich" (Comparison), and "Merklisten" (Watchlists).
• Introduced specific sub-category links for niche areas like "Kinderzimmermöbel" (Nursery Furniture) and "Adapter & Switchboxen."
• Added language toggles (DE/FR) and business customer portals to the top header.

The website has moved from a product-highlight layout to a deep, category-based navigation system. This suggests a shift in focus toward helping customers browse a massive catalog rather than just viewing daily deals or specific Apple promotions.