What Bonusly changed

• The hero section sub-headline was changed from "Recognition · Rewards · Real-time Insights" to "Employee Recognition and Rewards."

Bonusly is shifting its primary headline from a list of features to a more direct category description. By removing "Real-time Insights" from the top-level hero text, they are prioritizing the immediate tangible benefits of recognition and rewards over the analytical backend features.

• Added a large new block of customer testimonials from managers and directors.
• Added a new hero brand video with full playback controls (mute, captions, speed).
• Duplicated several existing customer quotes to increase the length of the social proof section.
• Updated video links for specific product features like Recognition, Rewards, and Growth.

The company is significantly increasing its use of customer evidence and video content. This suggests a push to build more trust and show real-world results to potential buyers.

• Replaced the main hero section preview video with a new Vimeo-hosted link.
• Updated the video assets for the "Recognition," "Rewards," "Celebrations," and "Growth" product sections.
• Reordered or re-indexed the video file labels across the homepage.

The company is refreshing its visual sales assets, likely to showcase a newer version of the user interface or to improve how they explain key features like recognition and rewards.