What Boast changed

• Added a new testimonial from Dana J. about being "up and running right away."
• Replaced several older testimonial quotes with shorter, punchier headlines like "Boast has changed our business!"
• Updated the names of people submitting reviews, including new entries from George L. and Dawn F.
• Reordered the testimonial section to lead with different customer stories.

The competitor is refreshing their social proof with new voices. They are highlighting how fast users can get started and how "cool" the final videos look to attract new sign-ups.

• The testimonial from Ángel A. about collecting 30 videos for online courses was moved from the bottom to the first position.
• The testimonial from Lily P. was moved from the top to a lower position.
• Several other customer reviews were reordered within the "The proof is in the praise" section.
• The headline for the lead testimonial was updated to focus on cost savings ("without spending thousands on a professional").

The company is testing which customer stories convert best by moving a detailed case study about course testimonials to the top spot. This suggests they are prioritizing the "Creators & Consultants" industry segment.

• The testimonial section was reordered to prioritize different customer stories.
• "Boast is Easy and Effective!" by Lily P. moved to the first position.
• "Two thumbs up for Boast!" by Michael Z. moved to the second position.
• "Great way to get testimonials for giveaways" by Jói S. moved to the third position.
• Several other testimonials were shifted lower in the list or swapped positions.

The order of social proof affects what benefits a visitor sees first. Boast is now leading with a story about high-volume collection (40 videos in weeks) rather than a general recommendation.