What Blueprint changed

• Added a new referral program section powered by GrowSurf.
• Users can now sign up to get a unique link and earn rewards when friends make their first payment.
• Added a detailed FAQ and Terms of Service for the referral program.
• Added 13 new product demonstration videos to the homepage.
• Updated the video assets for both the "Alongside" and "All-in-one" EHR solutions.
• Changed the formatting of city names in the footer to include spaces between letters.

Blueprint is trying to lower its cost to get new customers by using its current 70,000 users as a sales force. This suggests they are shifting focus toward rapid growth and community-driven marketing.

• The entire referral program section was removed from the website.
• The sign-up form for referrals and the "How it works" steps are gone.
• The Referral Program FAQ and specific Terms of Service have been deleted.
• The "Powered by GrowSurf" attribution was removed.
• Formatting in the footer was cleaned up to remove extra spaces in city names (e.g., "C h i c a g o" became "Chicago").

Blueprint has stopped incentivizing users to invite colleagues through a formal rewards system. This may signal a shift away from viral growth tactics or a change in how they manage customer acquisition costs.

• Added a new referral program section where users can win rewards for inviting colleagues.
• Updated the main homepage headline from "Mental Health Clinicians" to "Therapists."
• Changed the "Get a demo" button link to a direct call scheduling page.
• Added a detailed FAQ and Terms of Service for the new referral program powered by GrowSurf.
• Modified the footer text layout with extra spacing between letters in city names.

Blueprint is trying to lower their cost to get new customers by using their current users. They are also shifting their marketing language to focus specifically on "Therapists" rather than the broader "Mental Health Clinicians," likely to improve search relevance and brand clarity.