What Blueprint changed

• The entire referral program section was removed from the website.
• The sign-up form for referrals and the "How it works" steps are gone.
• The Referral Program FAQ and specific Terms of Service have been deleted.
• The "Powered by GrowSurf" attribution was removed.
• Formatting in the footer was cleaned up to remove extra spaces in city names (e.g., "C h i c a g o" became "Chicago").

Blueprint has stopped incentivizing users to invite colleagues through a formal rewards system. This may signal a shift away from viral growth tactics or a change in how they manage customer acquisition costs.

• Added a new referral program section where users can win rewards for inviting colleagues.
• Updated the main homepage headline from "Mental Health Clinicians" to "Therapists."
• Changed the "Get a demo" button link to a direct call scheduling page.
• Added a detailed FAQ and Terms of Service for the new referral program powered by GrowSurf.
• Modified the footer text layout with extra spacing between letters in city names.

Blueprint is trying to lower their cost to get new customers by using their current users. They are also shifting their marketing language to focus specifically on "Therapists" rather than the broader "Mental Health Clinicians," likely to improve search relevance and brand clarity.

• The main headline changed from "AI Support System for Therapists" to "AI Support System for Mental Health Clinicians."
• The entire referral program section, including the sign-up form and FAQ, was removed from the page.
• The footer text was cleaned up to remove extra spaces in city names (e.g., "C h i c a g o" became "Chicago").

Blueprint is shifting its focus from "Therapists" to a broader "Mental Health Clinicians" market. They also removed their public referral program, which might signal a move away from viral growth toward more direct enterprise or professional sales.