What BigCommerce changed

• Added "Agentic Commerce" features to help brands reach AI agents and shoppers in chat interfaces.
• Introduced "Companion," a personal AI chat assistant for store owners to handle operations and insights.
• Added a new global navigation menu with expanded sections for B2B, Headless, and Multi-Storefront solutions.
• Included new case studies for brands like UPLIFT Desk, Coco Republic, and Mizuno USA showing specific ROI metrics.
• Added links to the 2025 Gartner Magic Quadrant and new AI-focused industry reports.
• Expanded the footer with comprehensive links for industry-specific solutions (CBD, Manufacturing, Automotive).

BigCommerce is shifting its focus toward AI agents that can discover and buy products. This signals a move beyond traditional search toward automated shopping and AI-driven store operations.

• Added "Companion," an AI assistant that handles store operations and answers customer questions.
• Introduced features to help products appear in AI-driven search and chat experiences.
• Updated the navigation to highlight Feedonomics and Makeswift as core parts of their ecosystem.
• Added a new podcast called "Keeping Commerce Weird" hosted by their CEO.
• Expanded international site links for 15 different countries.
• Updated the homepage with new case studies for brands like UPLIFT Desk and Mizuno USA.

The platform is shifting focus toward AI-driven commerce. They are positioning themselves as a tool that helps brands sell through AI search and chat, rather than just traditional web browsing.

• Removed the top navigation menu including Platform, Services, and Pricing links.
• Removed the entire footer section containing company, product, and support links.
• Removed customer logos and specific case study blocks (e.g., BMW, Mizuno, The RealReal).
• Removed the "New Product Releases" banner and several resource links like Analyst Reports.
• Removed the cookie consent banner text from the top of the page.

The website removed almost all navigation menus, footer links, and customer logos. This makes the page much shorter and focuses purely on the main marketing messages like AI tools and B2B features.