What Bigbalero changed

• Added a new featured project for CELSIUS showcasing a "tour-ready" football toss game built in two weeks.
• Removed an older case study about an agile trade show game for PMI from the homepage "Latest News" section.

The competitor is highlighting their ability to deliver custom interactive projects in a very short timeframe (two weeks). This targets clients with urgent event needs.

• Added a new case study for GSK featuring an "Isolation" AR effect for chronic Hepatitis B.
• Removed an older case study about a 3D motion game for Zoetis at CattleCon23.
• Updated the "Latest News" section to prioritize the most recent October 2026 project.

The company is shifting its featured work to highlight high-stakes healthcare projects. This shows they are targeting large pharmaceutical clients with empathy-driven augmented reality tools rather than just simple games.

• Added a new featured case study titled "How We Built a Flight Simulator Brand Activation for PenFed Credit Union."
• Removed an older case study about the "Eco Bike" city bike game controller for Buenos Aires.
• Updated the "Latest News" section to prioritize the PenFed project as the lead item.

Elation Digital is shifting its marketing focus toward high-profile financial sector clients. By showcasing a flight simulator project for a credit union, they are demonstrating their ability to handle complex, high-budget activations for regulated industries.