What Bessemer Trust changed

• Updated the privacy banner to state they now "market our services" and share information with "advertisers and other third parties."
• Added language clarifying that their use of tracking technology may constitute a "sale" or "share" of personal information under state laws.
• Revised the "Opt Out Preferences" section to include a broader description of tracking technologies beyond just cookies.
• Modified the description of Performance Cookies to include monitoring how users "conduct other analytics."
• Changed the "Your Privacy Rights" button label to "Manage Preferences."

The company has updated its legal language to explicitly state that they share user data with advertisers and third parties. This suggests a shift toward more active digital marketing and retargeting strategies for their wealth management services.

• Replaced the Q3 2026 report titled "The AI Capex Cycle" with the Q4 2026 report titled "The Rising Price of Debt."
• Removed the midyear wealth planning section titled "Reading Between the Headlines."

Bessemer Trust has shifted its primary market focus from AI infrastructure sustainability to the risks of high-interest debt. This indicates they are positioning their advice around economic resilience and the "higher-for-longer" interest rate environment.

• Added a new featured section for "INVESTMENT MANAGEMENT."
• Launched the "Q3 2026 Quarterly Investment Perspective" titled "The AI Capex Cycle: How Sustainable is the Buildout."
• Moved the "Wealth Planning Perspectives | Midyear 2026" report further down the page.
• Updated the footer with additional cookie consent and privacy preference labels.

The company is shifting its featured content to focus on the sustainability of the AI investment cycle. This signals they are prioritizing AI-related market insights to attract high-net-worth investors interested in technology trends.