What Bespokefragrance changed

• Added three new 5-star reviews from "Mike C." and "Loretta R." posted within the last 24 hours.
• Removed older reviews from "Traci H.," "Micheal," and "Ellinor."
• Updated the review for "Palomino Fragrance Oil" to highlight how customers are mixing it with "Vanillamour."
• Removed specific product links from several existing review snippets.

The company is actively refreshing its social proof with very recent feedback (from 5 to 19 hours ago). These new reviews specifically highlight the "Discovery Set" as a low-cost entry point and mention mixing different oils to create custom scents, which may be a growing trend among their customers.

• Added a new 5-star review from Ryan C. praising the unique scents and customer service.
• Added two new 5-star reviews from Skye K. specifically highlighting the value of the discovery sampling set.
• Added a new review for Vanillamour fragrance oil noting its performance in soap and candles.
• Removed several older, shorter reviews from a user named Steven.
• Updated the timestamps on existing reviews (e.g., "1 week ago" changed to "2 weeks ago").

New reviews highlight the popularity of their discovery sets and specific scents like Vanillamour. This social proof helps them convert new customers who are hesitant to buy scents online without smelling them first.

• Added a new 5-star review from "Cassie" for Boheme Fragrance Oil.
• Removed an older review from "Jonterri" regarding the discovery sampler set.
• Updated the timestamps on several existing reviews (e.g., "3 days ago" changed to "1 week ago").
• Swapped the featured product link in the top review slot from Skinprint to Boheme Fragrance Oil.

The competitor is updating their social proof with fresh testimonials. One new review mentions a desire for lower prices, which reveals a potential weakness in their pricing strategy that you can exploit.