What BERO changed

• Added a new promotional offer: "Fancy A Free Tote?" for first orders over $50.
• Removed a large section of text explaining the Club BERO loyalty program benefits during the account sign-in process.
• Updated the social media feed with new Instagram posts.
• Modified the shopping bag text to remove the specific dollar amount remaining for free shipping.
• Removed the newsletter signup checkbox from the account creation screen.

BERO is using a high-value physical gift to drive first-time purchases and increase the average order value to at least $50. This helps them acquire new customers and build brand loyalty through wearable merchandise.

• Added two new Instagram posts to the "Follow Us" section.
• Removed two older Instagram posts from the bottom of the feed.
• Reordered the social media gallery to prioritize recent content.

The brand is refreshing its visual social proof by featuring newer customer interactions and lifestyle content. This keeps the homepage looking current and shows active community engagement.

• Removed the "Build Your Own" link from the top navigation menu.
• Removed the "Build Your Own" link from the mobile sidebar menu.
• Updated the Instagram social feed widget with a new featured post.
• Removed one older post from the Instagram social gallery.

The removal of the "Build Your Own" bundle link from the main and mobile menus suggests a shift in how the brand wants customers to buy. They may be prioritizing pre-set variety packs or simplifying the shopping path to improve conversion rates.