What Beneficios changed

• Added new health and wellness partners including Wellhub (Gympass), Starbem, Avus, and Dasa.
• Highlighted "Zero Tax" and "Legal Security" as top-level value propositions.
• Clarified the "Clube iFood" perks, specifically mentioning 5 monthly coupons of up to 25% OFF.
• Removed the long list of specific merchant types (supermarkets, gas stations, etc.) in favor of a broader "11 million locations" claim.
• Simplified the onboarding steps, focusing on immediate use after recharge.

The product is expanding beyond food and transport into a complete wellness platform. By adding gym and therapy partners, they are making their card more attractive to HR departments looking for all-in-one employee health solutions.

• Removed the "Security and PAT" section which explained tax exemptions for companies.
• Removed the "True Zero Fee" section that promised no administration or membership fees.
• Removed the "Acceptance in Millions of Places" section mentioning the Elo network.
• Removed the "Best Partners" section highlighting Wellhub (Gympass), Starbem, and Dasa.
• Removed the "Single Card and Multi-benefits" section explaining the multi-balance feature.

The competitor removed a large section of text that highlighted their main selling points, such as "Zero Fees," "PAT Compliance," and "Wide Acceptance." This might indicate a shift in how they want to present their brand or a preparation for new terms of service.

• Removed the "Cupons de até 25% de desconto" section which detailed 5 monthly coupons.
• Removed the "Descontos na entrega" section which specified R$10 discounts for orders over R$60.
• Removed the "Assinatura grátis do clube iFood" and "Desconto em parceiros especiais" descriptive sections.
• The page now features a large empty space (rendering gap) where the detailed coupon benefits were previously listed.

The removal of specific discount percentages and delivery fee values suggests a shift in how the product communicates its value proposition or a change in the underlying reward structure for corporate users.